Digital Marketing SEO SMO - IoThlon'19

IoThlon'19 is a National level workshop series organized by Robosapiens India at DTU Delhi. We are Robosapiens India Publications an IIT-Bombay alumni venture.

Project Description
  • Overview
  • Course
  • Kit


Digital marketing is an umbrella term for the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium. Digital marketing is the promotion of products or brands via one or more forms of electronic media and differs from traditional marketing in that it involves the use of channels and methods that enable an organization to analyze marketing campaigns and understand what is working and what isn't – typically in real time. The duration of this workshop will be 1 day, with 2 Sessions , properly divided into theory and hand on practical sessions.

Certificate by IoThlon'19 at DTU Delhi.

Session 1

Introduction to Digital Marketing
  • What is digital marketing
  • Benefits of digital marketing
  • Digital Marketing platforms and strategies
  • Comparing Digital with traditional Marketing
  • Defining Marketing Goals
Techniques used in Digital Marketing
  • Search Engine Optimization
  • Pay Per Click Advertising
  • Social Media Marketing
  • Digital Display Marketing
  • Mobile Marketing
  • Web Analytics
Search Engine Optimization
  • Search Engine Basics
  • How does Search Engine Works
  • Webmaster Guidelines
  • White-hat SEO techniques
  • Penalty: Google knows it all!
  • Search Engine Updates
  • On Page Optimization
Search Engine Marketing
  • Basics of Search Marketing: Organic and Paid searches
  • Overview of Google AdWords
  • AdWords account Structure
  • Budgets and Bidding(CPC, CPM, CPA)
  • AdWords Report
Social Media Marketing
  • Facebook Marketing
  • Twitter Marketing/li>
  • Linkedin Marketing
  • Blogging
  • Understanding Social Channels
  • Social Media for various Businesses- B2C and B2B

Session 2

Online Reputation Management
  • What is ORM
  • Monitor Search Results
  • Monitor Complaint Sites
  • Monitor Reviews
  • Monitor Sites and Blogs
  • Monitor Social Media
Inbound Marketing
  • What is inbound marketing
  • Why use inbound Marketing
  • Understanding the Target Audience
  • Stages of Inbound Marketing
  • Content Generation ideas
  • Lead Generation
Google Analytics
  • What is analytics?
  • Importance of analytics for business
  • Popular Analytics Softwares
  • Key Performance Metrics in Analytics [KPI]
  • Introduction to Google Analytics
  • Installing Analytics Code in site
  • General Tools in analytics
  • Realtime Reports
  • Settings in Analytics
Conversion Tracking
  • What is conversion
  • Conversion Process and Funnel
  • Types of Conversions
  • Conversion reports
  • Funnel Visualization
  • Multi-Channel Funnels
  • Attribution
  • Reporting
Google AdSense
  • What is google AdSense
  • AdSense Guidelines
  • Types of AdSense Accounts
  • Bidding Models
  • Custom Channels
Affiliate Marketing
  • What is Affiliate marketing
  • How affiliate marketing works
  • Affiliate Marketing in E-Commerce
  • Methods of Promotions
  • Reports and ROI

required Tools and accessories etc.